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Celebrity Big Brother 10 launches with 2.7 million
The tenth series of Celebrity Big Brother kicked off with 2.7...
Alec | Day -301

The tenth series of Celebrity Big Brother kicked off with 2.7 million viewers on Wednesday night, peaking with over 3 million.

The 2-hour launch averaged 2.61 million from 9PM on Channel 5, adding 99,000 viewers on +1 to bring the total overnight audience to 2.7 million.

A peak of 3.16 million tuned into the live show hosted by Brian Dowling at 10:30PM.

The average was down on previous CBB launch nights on Channel 5. The programme’s revival last summer was seen by 5.2m while the January opener earlier this year averaged 3.5m.

However, the new series had little promotion and the rating is a strong improvement on the 1.48m who saw the final of Big Brother 13 ┬ájust two night’s before. Coincidentally, the public series which has just finished also launched with 2.6m (2.7m including +1).

The likes of Julie Goodyear and Martin Kemp entering Britain’s most famous house proved more popular than Channel 4′s 24 Hours in A&E (2.36m inc. +1) and BBC2′s Vexed (1.16m) in the 9PM hour.

At 11PM, 1.7 million continued to watch live streaming from the house, while 712,000 viewers stuck around for Bit On The Side at 11:30PM.

Do you think this was a good launch night audience given the little promotion and poor BB13 lead in?

Highlights of the celebrities first evening in the house air tonight at 10PM.

We currently have 7 reactions. Have your say »
  1. An extremely encouraging start and a promising selection of housemates should ensure it remains afloat, together with cracking tasks and no blatant meddling from producers.

    • Lowery_kevin@rocketmail.com on 4:46pm August 16 '12
      MEMBER (189 COMMENTS)

      I totally agree if things go well we should be in for a good few weeks, this is time for BB & :c5: To redeem themselves.

      By the way BBNUT have you sent in the your posting to Alec & co yet ? Someone like you would be ideal for this site.

  2. Sally on 5:35pm August 16 '12
    MEMBER (2374 COMMENTS)

    It’s a good mix of celebs I like the mixed age group aswell. What a difference from BB 13 first night .
    Last night we had some live streaming and actually were able to listen to conversations. That is what was missing in BB13 communication,I don’t think we had one decent conversation.
    lets hope this CBB will be more posertive I am looking forward to some good old fashioned fun. :rofl:

  3. Hopefully tonight’s episode will rate well, i’ve seen #CBB trending on Twitter a couple of times throughout today so it’s got people talking :yes:

    BACKING TO WIN: Sam JOINED: 11/04/2011
  4. The best CBB launch night ever, good mix of housemates and a really funny secret mission, I’ll never forget Julie “don’t talk shite”

  5. I agree best luanch night ever, seems a great house I think were all in for an exiting 24 days, I think channel 5 might be pulling it back, keep up the good work

  6. best show ever keep it up bb.

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