Hair-coloring and beauty brand Schwarzkopf will be this year’s official Big Brother sponsor.
Although Channel 5 are yet to comment on this year’s sponsor, the official Twitter account (@BBUK) features a background which contains both the new eye logo, plus the Schwarzkopf Live Color XXL badge.
You may see the background below:
The £2 million deal will see Schwarzkopf be the headline sponsor of Channel 5′s Big Brother, Celebrity Big Brother and Big Brother’s Bit On The Side.
The deal will see Schwarzkopf products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV.
Schwarzkopf takes over Freederm, who sponsored last year’s Big Brother, while Plusnet was the sponsor of Celebrity Big Brother in January.
Channel 5, Schwarzkopf and Endemol, the producer, will run a competition offering a viewer and 11 friends the chance to win “the Big Brother experience”, including house voiceovers, challenges and rewards.
Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: “The brand is all about having fun and being a bit different, so there is a great fit with Big Brother.”
This is a typical headline sponsorship video played before Glee:
What do you make of the new sponsor?
Thanks to Big Brother 24/7 for alerting us to this story.