Updated with behind the scenes video footage.
The brand new promotional advert for this year’s Big Brother series has aired for the first time this evening on Channel 5.
The brand new promotional advert for this year’s Big Brother series has aired for the first time this evening on Channel 5.
Last week the new Big Brother eye was revealed, along with the ‘evolving’ new look that show bosses are pushing. The eye, which is made up multi-faceted color squares reflects the constantly evolving and reinventing of the show says Jeff Ford, Director of Programmes at Channel 5.
Tonight, the advert, bigger and better than last year’s, was broadcast; featuring Brian, Emma, Jamie and Alice.
“They’re preparing for the most competitive event of the summer”, were the words from the voice-over man, while the Olympic themed advert hurdled it’s way through to a stadium of chanting crowds.
Credit to Big Blagger for the video.
You can now watch a short behind the scenes video filmed by Bit on the Side host Jamie East:
If you where lucky enough to catch it, let us know what you think of the advert by making a comment below.

very good very olimpic on eletric love the shoc task woner if they r brining it back
I HATE the electric shock tasks soooo much
Oh dear. I missed it Was it ok !!!
anything said on the date of bb13.
Nope, just the same “Coming Soon”. Not to worry, Ben is uploading a video as we speak to YouTube.
Ok thank you Ben Look forward to seeing it
Where was the fantastic big brother opening music , Please please do not change it
I loved the advert, and the overall theme to it, but a couple of things spoilt it for me.
1. Brian. The way he said his line at the end was just yack!
2. The eletric suits. BB fans are bored of watching tasks evolving them. By featuring them in the adverts, you just know BB is planning on using them again. I really hope not.
The closeup on the eye, with the BB13 eye effect was awsome! I loved that bit. Sent shivers down my spine. Really wished the advert set a date of when Big Brother was coming back.
I love the electric suits! You mean to say you don’t like watching the housemates squirm?!
loved that task in the last series where they were wearing the suits and kept getting shocks separated the boys from the men
The electric shock task may have been used in the ad to make it look exciting- because the way they shot it and edited it made it look quite good! Though if elements in the ad are to feature this year, we should expect a hot tub!
It said Hot tub initiation. that should be fun.
I hope they dump those electric suits.
shame no date keeping us guessing.
best add BB ad ever.
The hot tub section in the promo said: “HOT TUB FLIRTATION AREA”
At first I thought it said “Filtration” until I paused it lol.
Here is a screencap:

ha ha Alec thanks for that. me thinking it was initiation.
video is blocked in the UK Please Help
We have sourced another video. Refresh to see it above.
Another brilliant BB ad from C5, really looking forward to the series
What’s with Brian’s voice at the end though?
I hate Brians ending line! It lowers the tone for the advert. Saying that, I dislike him as the presenter.
One more thing I didn’t like… Emma’s lipstick is a bit too heavy.
I dislike Brian too..Would love to see Emma as the presenter, think she would be great!!!
I agree. Loved him as a housemate, but doesn’t seem at ease as a presenter, it’s all a bit forced, shame really, sorry Brian
Me too,,
I agree too… would be great to see Emma as main presenter, Alice and Jamie would be fine doing BOTS like they do at weekends
I have only just watched the short behind the scenes video ,filmed by Jamie ,Brian is just as annoying and in your face as ever oh dear !!!!
Brian was trying to do a Hunger Games thing at the end by saying “Let the fun and games begin” he was making it sound like the line from Hunger Games “Let the Hunger Games begin”
Ha absolutely love it! Can’t wait!!!!!!
At least the commercials are more creative than the USA ones are, the Africa series too.
Agreed. USA commercials show NOTHING about the upcoming series… No presenter (though we all know it will always be Julie), and we’re not fortunate enough to have anything as creative as BOTS or BBLB. Shoot, we only get the show 3 times a week! Boo!
I love the big brother eye I can’t wait until it starts next month & I am really looking forward to see the house I think the house this year will look fantastic from what I have heard from different website’s.
did you see the spray tan from bb12 when alex got it 5 time’s
jordannn welcome to Tbb . Yes the spray tan task with Alex was so funny. She was so pleased with the first tan But the look on her face after tan 5 was a gem. So funny.
no it was on the ad
yer seen it on the add but they wher chosing a clour 4 the suits insted
sorry that was me lol didn’t log in lol
Yes jordannn did see it on the ad thanks.
According to reports in Daily Star,,,,BB chiefs are going barking mad for BGT winner Pudsey!!!! He leads a wish list of stars that are being eyed up…Ashleigh and Pudsey would take part in a dog training style task,,
Are we going to have ,a live tour of the bb13 house ,on launch night , instead of just pictures
both ads 4 the last cbb 1 and this one r simular with Brians voice and there both amazzing go team bb so r we playing against ofer bb house mates lol
Nice to have a look behind the scenes.I wonder how many times brian had to say let the fun and games begin,befor it was a take. It does sound like a line from the film the Hunger Games.